CBD Gummies: A Look at Consumer Preferences

2021-09-01T02:29:45-04:00July 15, 2021|

by Erica Garza If you loved gummy bears as a kid, you’re likely to understand the appeal of CBD gummies. A recent study by Grand View Research shows that the market for CBD gummies is projected to be worth $13.9 billion by 2028. But what makes a gummy sell? Take a look at consumer preferences to find out what works best when it comes to ingredients, flavors, packaging and other factors that may impact your product’s success. Who Is the CBD Gummy Customer, Anyway? Before we jump into why gummies are so popular, it’s helpful to know who the interested consumer is. Industry insights into U.S. CBD users from the Brightfield Group tell us the following about the average CBD gummy consumer: Age range: CBD gummy customers tend to be millennials and Generation X Desired effects: Less stress, better sleep, pain relief Frequency: Consumers prefer to take [...]