CBD administered orally is known to have relatively low bioavailability (the amount entering the bloodstream and offering its active effects). Before we explain why, let’s first acknowledge that certain methods of delivery — specifically by inhalation — can improve CBD absorption rates, yet those means tend to discourage a significant number of potential consumers. Luckily, there are other ways to increase CBD bioavailability without inhaling it. Would you anticipate greater market share for your company if you could marry edible CBD with greater bioavailability? Good news: This article explains why CBD has naturally low bioavailability and how water-soluble CBD may substantially increase it. The Challenge of CBD Absorption Bioactive molecules tend to be either lipophilic or hydrophilic. This means that they are either attracted to and dissolvable in fats and oils (lipids) or water (hydro). As you know, oil and [...]
Although the biological components of the endocannabinoid system are well known and have been explored in detail over many decades, its significance seems to enlarge with every new experimental study. — Functional Fine-Tuning of Metabolic Pathways by the Endocannabinoid System If someone asked you to describe the digestive system, the respiratory system or the nervous system, chances are you could easily describe their purpose and, most likely, tick off the major organs involved. Very few people can do the same with the endocannabinoid system — typically abbreviated as ECS — and with good reason. Despite decades of scientific study, researchers have just begun to comprehend the role of the ECS and the potential benefits of cannabinoids in supporting physical and mental wellness. That said, if you’re launching a new cannabidiol (CBD) product or brand, it’s vital that you understand the basic [...]
The demand for CBD infusion is growing so fast, it threatens to displace other ingredients, from vitamins to nicotine. As the market for cannabidiol-infused products gets hotter and hotter — to the point that CannaInsider, an industry magazine, published a list of industries “on the verge of CBD disruption” — consumers are looking for more transparency and information about the CBD products they buy, and states are starting to create regulatory frameworks for cannabis products sold within their borders. Quality and safety testing should be an essential part of your production process for more than simple compliance reasons. If your product is consistently superior to its competitors’ products, why not provide documentation to prove it? A Certificate of Analysis — generally called a COA — will establish your brand as safe, high quality and reliable. What Is a COA? A [...]
CBD has rapidly become one of the most trendy ingredients in a wide range of consumer products, including oils, tinctures, capsules, gummies and fruit chews, edibles and beverages. If you’re starting or adding to your product line, you’ll want to know about your options and pros and cons of each. For example, different forms of CBD have different levels of bioavailability, which is the ability of CBD to be absorbed in the body, and your target customers may prefer certain delivery methods over others. Keep in mind that everybody is different. Not only will the consumer experience vary from person to person, but also according to the quality of ingredients in your products. What follows is a general guide to common forms of CBD, and insight as to what consumers may look for in a CBD product. Oil Drops and [...]
You might say that CBD distillate is preferable because it contains an array of compounds found naturally in the hemp plant. Or you could argue that CBD isolate is cannabidiol in its purest, most predictable form. Both are true. What’s best for your brand? Find out how distillate differs from isolate and why one may be better suited to your intention than the other. What Is CBD Distillate? CBD distillate is rich in refined CBD, accompanied by minor cannabinoids, terpenes and flavonoids to produce a phenomenon known as the “entourage effect.” Popularized by Dr. Ethan Russo, the entourage effect suggests a synergistic relationship between CBD and other compounds found naturally in the cannabis plant. Orchestrate this synergy to suit your intended purpose. In broad-spectrum CBD distillates, companion cannabinoids from the hemp plant are intentionally retained — except for the psychoactive [...]
If you loved gummy bears as a kid, you’re likely to understand the appeal of CBD gummies. A recent study by Grand View Research shows that the market for CBD gummies is projected to be worth $13.9 billion by 2028. But what makes a gummy sell? Take a look at consumer preferences to find out what works best when it comes to ingredients, flavors, packaging and other factors that may impact your product’s success. Who Is the CBD Gummy Customer, Anyway? Before we jump into why gummies are so popular, it’s helpful to know who the interested consumer is. Industry insights into U.S. CBD users from the Brightfield Group tell us the following about the average CBD gummy consumer: Age range: CBD gummy customers tend to be millennials and Generation X Desired effects: Less stress, better sleep, pain relief Frequency: Consumers prefer to take gummies daily Ideal [...]
While CBD gets a lot of fanfare these days, there’s another cannabinoid in the hemp plant that is growing in popularity due to optimism about its potential benefits and increased accessibility: cannabigerol, or CBG. While it may be tempting to think of CBG as the backup singer of a really cool band, CBG’s role is actually more crucial than that. Often referred to as the “mother cannabinoid,” CBG is the precursor to all other cannabinoids, CBD and THC included. Explore how CBG interacts with the body’s endocannabinoid system, how it works in in concert with CBD, and the potential benefits of this noteworthy cannabinoid. How CBG Interacts With the Endocannabinoid System Like CBD, CBG interacts with the body’s endocannabinoid system (ECS), a biological system that is crucial for homeostasis and responsible for regulating physiological processes such as mood and appetite. [...]
Although cannabidiol (CBD) has taken center stage in the cast of non-psychotropic cannabis phytochemicals, it is by no means a cast of one. Cannabichromene, or CBC, is another remarkable cannabinoid found in relative abundance in the hemp plant. Depending on the strain of industrial hemp, CBC ranks as one of the top four most studied, non-psychoactive cannabinoids alongside CBD, CBG and CBDV. So, let’s explore some of the well-known research on CBC in preclinical animal studies.
As you develop a new product line for wholesale or retail, at some point you’ll be considering the best CBD packaging for your merchandise. Some options are better than others. In this article, we’ll discuss six best practices to keep in mind for different types of products plus CBD packaging requirements.
While cannabidiol scores most of the glory for hemp products, its superhero effect grows with a team of humble assistants. Much has been said about the synergistic “entourage effect” that minor cannabinoids and hemp flavonoids offer, but what about those delicate hemp terpenes? Do they really make a difference? We think so. Ongoing research suggests CBD products may reap additional benefits from hemp terpenes.