Blog2022-02-10T15:16:31-05:00

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Stories, news, press, and information driving GenCanna and the hemp industry forward​.

CBD Bioavailability: Challenges and Improvements

October 22, 2021|

CBD administered orally is known to have relatively low bioavailability (the amount entering the bloodstream and offering its active effects). Before we explain why, let’s first acknowledge that certain methods of delivery — specifically by inhalation — can improve CBD absorption rates, yet those means tend to discourage a significant number of potential consumers. Luckily, there are other ways to increase CBD bioavailability without inhaling it. Would you anticipate greater market share for your company if you could marry edible CBD with greater bioavailability? Good news: This article explains why [...]

Endocannabinoid System 101: What CBD Brands Should Know

October 1, 2021|

Although the biological components of the endocannabinoid system are well known and have been explored in detail over many decades, its significance seems to enlarge with every new experimental study. — Functional Fine-Tuning of Metabolic Pathways by the Endocannabinoid System If someone asked you to describe the digestive system, the respiratory system or the nervous system, chances are you could easily describe their purpose and, most likely, tick off the major organs involved. Very few people can do the same with the endocannabinoid system — typically abbreviated as ECS — [...]

Top Four Reasons to Test Your Ingredients and Finished Goods – And Have A COA on File.

September 15, 2021|

The demand for CBD infusion is growing so fast, it threatens to displace other ingredients, from vitamins to nicotine. As the market for cannabidiol-infused products gets hotter and hotter — to the point that CannaInsider, an industry magazine, published a list of industries “on the verge of CBD disruption” — consumers are looking for more transparency and information about the CBD products they buy, and states are starting to create regulatory frameworks for cannabis products sold within their borders. Quality and safety testing should be an essential part of your [...]

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