Compliance in farming and production is not a marketing message — it is a federal requirement. As the CBD industry evolves, we believe it will be necessary for federally compliant brands to source solely from compliant, scaled American hemp producers. That is why GenCanna has achieved the industry leading quality assurance standards and accreditations that modern food and nutraceutical companies follow.

Why Does Compliance Matter?

At GenCanna we believe if you are not producing CBD products at the international food safety standards that modern food and nutraceutical companies currently meet, then you are placing your consumers at risk. All GenCanna hemp-derived products are subject to stringent internal and 3rd-party compliance and quality testing measures.
GenCanna is audited and accredited against the BRC Issue 8 Standard for food safety. Brand Reputation Compliance (established 1998), formally referred to as British Retail Consortium is a globally benchmarked standard recognized under the Global Food Safety Initiative (GFSI). The BRC is the most rigorous GFSI audit scheme.
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GenCanna is audited and accredited against Current Good Manufacturing Practices (cGMP). These standards are required to meet the guidelines recommended by agencies that control the authorization and licensing of the manufacture and sale of food and beverages, cosmetics and supplements. These guidelines provide minimum requirements that a manufacturer must meet to assure that their products are consistently high in quality, from batch to batch, for their intended use.
At the Hemp Research Campus, Winchester, KY USA, products manufactured under the supervision of the Kashruth Division of the Orthodox Union are kosher when bearing the symbol OU and are certified kosher pareve. GenCanna is authorized to place this symbol on packaging.
As of July 23, 2020, GenCanna has joined the Association for the Cannabinoid Industry (ACI). GenCanna has increased its commitment to the ACI Novel Foods Consortium and is providing additional, required capital to demonstrate our commitment to regulatory compliance and product safety.
We are deeply invested in understanding the safety of our ingredient products to prepare for possible upcoming regulatory pressures domestically and internationally. Six studies are complete. Several draft reports have been submitted to GenCanna and are under review by independent consultants.
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The vertically-integrated GenCanna Production Platform™ (GPP) is a novel set of standards, processes, and best practices that delivers premium hemp-derived CBD products at scale. The GPP ensures compliance, sustainability and chain of custody from farm to finished product.


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Do You Know Where Your CBD Comes From?

We built GenCanna to provide a consistent, scalable, sustainable supply of premium CBD. Quality and safety have been the bedrock of our company since the outset. We built the GenCanna Production Platform™ (GPP) because of our stubborn focus on manufacturing high quality cannabis at true global scale. We have growing concern over the current CBD isolate market. We have come to learn that there are many fraudulent brokers and re-sellers of CBD isolate misrepresenting their product as GenCanna isolate. We certainly are concerned about the commercial implications of bad actors hurting our brand and bottom-line. But, this is not our

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