Enter the market when there is low competition
Traditionally, the nutraceutical industry has relied on pills, liquids, and powders for product delivery. However, with the growing popularity of e-cigarettes and CBD oil, vaping has emerged as a new technology embraced by the sector.
A recent study conducted by Stanford University revealed that 24% of young adults have already explored non-nicotine vape products. This statistic underscores the significant market potential for health and wellness brands venturing into this space.
By transitioning from swallowing vitamins or supplements to inhaling them, the body can absorb the product more rapidly into the bloodstream. This accelerated absorption rate means that users are likely to experience the positive effects of the product more quickly, especially if it is intended to support stress reduction or sleep improvement.