Set your product development [CS1] goals as high as you like, because we will help you achieve it with our unrivalled grasp of capsule formulations and our expertise in understanding how ingredients will complement one another – and avoid a messy development cycle.

  • Reliability: Looking for a reliable source to produce high-quality, tailor-made soft gels and capsules at competitive prices for your business?

  • Look no further: We have the experience to produce a large selection of capsules containing a broad range of ingredients that can be used to formulate specialized supplements for a wide variety of target markets and need states.

    We already are serving some of the biggest companies in the health and wellness, pet, and professional sports sectors.

  • Customer Service: GenCanna, has a proven track record of providing fastest industry turnarounds and excellent customer service, ensuring that you can rely on us for consistent and reliable supply of softgels. Our product development and testing process ensures perfection on your first order and every order thereafter.
  • Innovation: We are at the forefront of industry research and development, bringing you the latest innovations in capsule technology and ingredients.

Contact us today to learn more about how we can help you attain your brand vision!

The global softgel capsules market size was valued at $4.4 billion in 2021, and is projected to reach $7.5 billion by 2031, growing at a CAGR of 5.4% from 2022 to 2031.

The factors which drive global softgel capsules market growth during the forecast period include an increase in R&D activities to support usage of softgel capsules, a surge in demand for softgel health supplements, a rise in consumer awareness related to preventative healthcare, and a proliferation of distribution channels. Furthermore, improvement in lifestyle pattern, rise in geriatric population, and increase in number of self-directed consumers are factors that are fueling market growth.

Rapid development of the e-commerce platforms is responsible for market growth. For instance, amazon data suggests that softgel supplements collectively generate a revenue of about USD 9 million/a month on an average in the US alone.

One step. One proven partner. GenCanna.

Soft gels are a popular form of supplement delivery
among people for several reasons


  • At a CAGR of 5.4% between 2022 and 2031, the worldwide softgel capsules market is expected to expand from its 2021 value of $4.4 billion to reach $7.5 billion by 2031.
  • A surge in demand for softgel health supplements is a result of rising consumer awareness of the importance of preventative healthcare, and the proliferation of distribution channels.

  • Consumers are increasingly doing more research online, weighing the pros and cons of various products, and moving farther down the sales funnel before consideringa potential brand. They are seeking information and comparing brands before making a purchase. With influencer marketing on the rise, they are even seeking validation from others before making a purchase.

  • In regards to the softgels industry, a recent market study suggests that consumers have developed a preference: they want products that have a pleasing taste and smell, are easy to swallow, and can easily integrate into their busy daily lives. Consumers are now more vary about the composition of the capsule itself where some want vegan or some prefer halal.

  • In order to address this ever-evolving market, GenCanna helps you provide your customers with a larger selection of alternatives to fulfill their demands and allow you to open up to new market groups, win market share, and foster brand loyalty, all the while effectively differentiating your own products from those of the competitors.

Let’s create ‘THE WINNING’ product together!


  • Gelatin capsules
  • Tapioca shell capsules
  • HPMC (Hydroxypropyl methylcellulose) capsules
  • Pullulan capsules
  • Soft gels

  • Nanoemulsion soft gels

  • Microencapsulated capsules

  • LQ Caps

  • AR-Caps

  • Flavoured Capsules


It is worth noting that we are not limited to the above-mentioned forms and are able to explore the best composition to suit your specific needs