Compliance in farming and production is not a marketing message — it is a federal requirement. As the CBD industry evolves, we believe it will be necessary for federally compliant brands to source solely from compliant, scaled American hemp producers. That is why GenCanna has achieved the industry leading quality assurance standards and accreditations that modern food and nutraceutical companies follow.


Why does Compliance matter?

At GenCanna we believe if you are not producing CBD products at the international food safety standards that mature food and nutraceutical companies currently meet, then you are placing your consumers at risk. All GenCanna hemp-derived products are subject to stringent internal and 3rd-party compliance and quality testing measures.


GenCanna is audited and accredited against the BRC Issue 8 Standard for food safety. Brand Reputation Compliance (established 1998), formally referred to as British Retail Consortium is a globally benchmarked standard recognized under the Global Food Safety Initiative (GFSI). The BRC is the most rigorous GFSI audit scheme.

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GenCanna is audited and accredited against Current Good Manufacturing Practices (cGMP). These standards are required to meet the guidelines recommended by agencies that control the authorization and licensing of the manufacture and sale of food and beverages, cosmetics and supplements. These guidelines provide minimum requirements that a manufacturer must meet to assure that their products are consistently high in quality, from batch to batch, for their intended use.

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An FDA registered facility allows the FDA the option to audit the manufacturing practices, document retention, and recall procedures of a facility. GenCanna is current with its inspections and audits.

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The U.S. Hemp Authority™ Certification Program is our industry's initiative to provide high standards, best practices and self-regulation, giving confidence to consumers and law enforcement that hemp products are safe, and legal. In an effort led by the U.S. Hemp Roundtable, industry leading firms, top-tier testing laboratories, and quality assessors developed comprehensive guidance for growers and processors of hemp.

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The vertically-integrated GenCanna Production Platform™ (GPP) is a novel set of standards, processes, and best practices that delivers premium hemp-derived CBD products at scale. The GPP ensures compliance, sustainability and chain of custody from farm to finished product.

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Strict adherence to compliance standards at every stage of our vertically-integrated GenCanna Production Platform™ (GPP), ensures the products we make are safe and reliable every time.


Isolate your risk

These, and future audits and accreditations, are incredibly important in maintaining a quality management system within the full vertical of our operations, from seed to scale. Our bulk ingredients and value-added products carry these seals because of the quality of our work. We will continue to be great stewards of the hemp industry and ensure overall quality standards in foods and supplements as CBD and other hemp-derived products become more popular in the marketplace. Reliable access to a high-quality supply of CBD is significant, especially as unreliable, low quality companies rush to enter the market.
— Chris Stubbs, GenCanna’s Chief Science Officer