18 08, 2021

Drops, Capsules, Gummies or Edibles? CBD Form Factors to Include in Your Product Line.

2022-01-02T13:30:29-05:00August 18, 2021|

CBD has rapidly become one of the most trendy ingredients in a wide range of consumer products, including oils, tinctures, capsules, gummies and fruit chews, edibles and beverages. If you’re starting or adding to your product line, you’ll want to know about your options and pros and cons of each. For example, different forms of CBD have different levels of bioavailability, which is the ability of CBD to be absorbed in the body, and your target customers may prefer certain delivery methods over others. Keep in mind that everybody is different. Not only will the consumer experience vary from person to person, but also according to the quality of ingredients in your products. What follows is a general guide to common forms of CBD, and insight as to what consumers may look for in a CBD product. Oil Drops and [...]

15 07, 2021

CBD Gummies: A Look at Consumer Preferences

2022-01-02T13:33:07-05:00July 15, 2021|

If you loved gummy bears as a kid, you’re likely to understand the appeal of CBD gummies. A recent study by Grand View Research shows that the market for CBD gummies is projected to be worth $13.9 billion by 2028. But what makes a gummy sell? Take a look at consumer preferences to find out what works best when it comes to ingredients, flavors, packaging and other factors that may impact your product’s success. Who Is the CBD Gummy Customer, Anyway? Before we jump into why gummies are so popular, it’s helpful to know who the interested consumer is. Industry insights into U.S. CBD users from the Brightfield Group tell us the following about the average CBD gummy consumer: Age range: CBD gummy customers tend to be millennials and Generation X Desired effects: Less stress, better sleep, pain relief Frequency: Consumers prefer to take gummies daily Ideal [...]

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