15 07, 2021

CBD Gummies: A Look at Consumer Preferences

2021-09-01T02:29:45-04:00July 15, 2021|

by Erica Garza If you loved gummy bears as a kid, you’re likely to understand the appeal of CBD gummies. A recent study by Grand View Research shows that the market for CBD gummies is projected to be worth $13.9 billion by 2028. But what makes a gummy sell? Take a look at consumer preferences to find out what works best when it comes to ingredients, flavors, packaging and other factors that may impact your product’s success. Who Is the CBD Gummy Customer, Anyway? Before we jump into why gummies are so popular, it’s helpful to know who the interested consumer is. Industry insights into U.S. CBD users from the Brightfield Group tell us the following about the average CBD gummy consumer: Age range: CBD gummy customers tend to be millennials and Generation X Desired effects: Less stress, better sleep, pain relief Frequency: Consumers prefer to take [...]

1 07, 2021

Let’s Talk About CBG: What Is This Cannabinoid and Why Does It Matter?

2021-09-01T02:30:06-04:00July 1, 2021|

by Erica Garza While CBD gets a lot of fanfare these days, there’s another cannabinoid in the hemp plant that is growing in popularity due to optimism about its potential benefits and increased accessibility: cannabigerol, or CBG. While it may be tempting to think of CBG as the backup singer of a really cool band, CBG’s role is actually more crucial than that. Often referred to as the “mother cannabinoid,” CBG is the precursor to all other cannabinoids, CBD and THC included. Explore how CBG interacts with the body’s endocannabinoid system, how it works in in concert with CBD, and the potential benefits of this noteworthy cannabinoid. How CBG Interacts With the Endocannabinoid System Like CBD, CBG interacts with the body’s endocannabinoid system (ECS), a biological system that is crucial for homeostasis and responsible for regulating physiological processes such as [...]

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