It’s important for people considering starting their own CBD company to understand all the ins and outs of CBD oil. This information is not only vital to ensure you run a profitable CBD company, but it’s also important for marketing your products and educating your consumers on what they can expect from CBD oil.

In this article, we’re going to explain how long CBD oil lasts — both on the shelf and in the human body so you can make informed decisions for your business and your customers.

How long does CBD oil last on the shelf?

Everything has a shelf life. Which is to say, the amount of time a product can last on the shelf without suffering a loss in effectiveness.

And CBD oil is no different. But as with any other product, the shelf life will depend on a few factors:

  1. The quality of the CBD oil.
  2. The packaging of the CBD oil.
  3. The storage of the CBD oil.

So let’s break these down one at a time.

The quality of the CBD oil

The quality of your CBD oil depends on two main factors: the quality of the hemp and the extraction method used to extract the CBD from the hemp. Further, the shelf life will depend on the specific product type under consideration. Each product should be validated in with a formal shelf life study. Generally, CBD oils and oil based formulae have low water activity and long shelf life when stored properly.

CBD oil will have a higher quality if the hemp was grown in nutrient-rich soil and extracted using state-of-the-art extraction methods, such as the GenCanna Production Platform™ (GPP).

And it goes without saying, the higher the quality of the CBD oil, the longer shelf-life it will have. This is why it’s important to not cut corners and to do your due diligence before starting your own CBD company.

The packaging of the CBD oil

The packaging you use for your CBD oil is another important aspect for lengthening the shelf life. Storing your CBD Oil Tincture (or as GenCanna calls them, “Oil Drops“.) in amber or blue dropper bottles is best as the colored bottles protect your CBD oil against exposure to heat, light, and air. Ignoring these will make the cannabinoids and terpenes in your CBD oil breakdown faster, reducing their shelf life.

The storage of the CBD oil

Again, when storing your CBD oil, you want to avoid as much exposure to heat, light, and air as possible. That’s why we recommend storing your CBD oil in a cool, dark environment to lengthen its overall shelf life.

What is the shelf life of CBD oil?

If you store your CBD oil in a dark room at room temperature, the shelf life of CBD oil is anywhere from 1-2 years. 

The main thing to remember is that you want to avoid exposure to heat, light, and air as much as possible.

Now that you have a better understanding of the shelf life of CBD, let’s quickly dive into how long CBD oil lasts in the human body.

How long does CBD oil last in the human body?

CBD typically lasts in the human body for 2 to 5 days. However, it’s possible CBD can stay in your system for weeks depending on the following factors:

  • How much you use CBD oil
  • How frequently you use CBD oil
  • Your body — your BMI, metabolism, and water content in your body can influence how long CBD lasts in your system


Generally speaking, the more CBD oil you use, the longer it will last in your system. But since everyone’s body is different, it’s impossible to predict with certainty how long CBD oil will last in your system.

How long does it take to feel the effects from CBD oil?

There are many variables that factor into how long it takes to feel the effects from CBD oil including your dosage amount, the form used (whether an edible or a CBD oil tincture/oil drops), and your body composition.

Generally speaking, you can expect to start to feel the effects 30-60 minutes after taking it. And the effects will last anywhere from 2-6 hours, depending on your dosage amount, the form used, and your body composition.

If you’re ready to start offering private label CBD oil to your customers check out our Private Label Program. Or if you prefer a white label CBD oil, check out our Quick Start White Label Program.

Not sure about the differences between private label CBD oil and white label CBD oil? Check out our article on the difference here.